(Topic & Framing, not voice)
1. Sharing Client Work / Portfolio (CD Mode)
Your role to signal
I shape intent, boundaries, and decision-making—not just visuals.
Lead with
- Brief clarity
- What the work needed to do
- What couldn’t be crossed
- Where restraint mattered
Frame around
- Trade-offs
- Judgment calls
- Defining visual language
- Consistency over novelty
Avoid leading with
- Tools
- Deliverables
- Praise
- “Proud to share”
CD cues to include
- “The challenge wasn’t X, it was Y”
- “The work needed to remain…”
- “The task was to define…”
- “The value sat in…”
Example prompt to yourself
What decision did I make here that materially shaped the outcome?
2. Reposting Intern / Student Work (CD × Talent Lens)
Your role to signal
I recognise long-term creative potential and decision patterns.
Lead with
- What behaviour stood out (not the result)
- What this signals about readiness
- How this maps to real studio expectations
Frame around
- Follow-through
- Taste
- Initiative
- Decision-making under ambiguity
Avoid
- Pure encouragement
- Teaching lists
- “So proud”
- Over-motivational language
CD cues to include
- “What stood out wasn’t…”
- “This signals…”
- “This is often where work separates…”
- “It says more about…”
Reframing question
If I were hiring, what does this tell me?
3. Personal Technical / R&D Explorations (CD × Visual Language)
Your role to signal
I explore visual systems that later become brand language.
Lead with
- Why this kind of visual behaviour matters
- What it communicates
- What it could be used for
Frame around
- Control vs chaos
- Restraint vs excess
- Behaviour as meaning
- Visual metaphors
Avoid
- “Fun experiment”
- Pure technique breakdown
- Over-poetic self-expression
CD cues to include
- “An exploration of…”
- “The interest sat in…”
- “This kind of behaviour is useful when…”
- “Control lives in…”
Reframing question
What communication problem could this solve one day?
4. General Industry / Reflection Posts (CD POV)
Your role to signal
I see patterns over time, not trends.
Lead with
- Observations
- Friction points
- Misalignments you’ve seen repeatedly
Frame around
- Decision quality
- Clarity vs speed
- Intent vs output
Avoid
- Hot takes
- Fear-based AI commentary
- Predictions
CD cues to include
- “Often…”
- “Rarely…”
- “Over time…”
- “What tends to matter…”
Reframing question
What pattern have I seen enough times to comment calmly on?
5. The One-Line Test (Use This Every Time)
Before posting, finish this sentence:
“This post shows that I think like someone who is responsible for ______.”
If the blank is:
- clarity
- intent
- standards
- boundaries
- judgment
- long-term coherence
→ You’re in CD territory.
If it’s:
- execution
- difficulty
- effort
- vibes
- tools
→ Practitioner / educator signal.
6. Final Calibration (Important)
You don’t need every post to be CD-coded.
But you do want:
- CD posts to anchor your feed
- other posts to orbit, not dominate
Think:
60% CD framing
25% R&D / exploration
15% teaching / mentoring
That mix reads:
Creative Director who still touches the work.
