McNuggets

A focused CGI study on McNuggets—treating an everyday icon with the same rigor reserved for flagship brand visuals. This project explores how far photorealistic food CGI can be pushed while staying unmistakably McDonald’s.

Photorealistic CGI food that holds up under close scrutiny.

Brand pressure: for a global brand like McDonald’s, there’s no margin for “almost.”

Seasonal reference accuracy: purchased and studied Seasonal Garlic Pepper McNuggets for surface texture, color variance, and crumb behavior.

Softbody dynamics with collision to preserve weight and believability.

Controlled micro-crumb behavior: some crumbs detach, some cling—intentional, restrained, and tasteful.

Balance between physical plausibility and visual clarity, avoiding over-simulation.

Kept the exploration playful, pushed silhouettes, leaning into how instantly recognizable McNuggets are—even in abstract motion.

Bell, Bone, Ball, Boot

Amplified the palette with McDonald’s red and yellow for immediate brand recall.

Designed as an art-direction layer, ready to be dialed up if a campaign calls for bolder, more graphic visuals.

Next iteration: the Curry Sauce tub—a Singapore McDonald’s classic.
Exploring sauce viscosity, cling, dip dynamics, and the emotional weight of a ritual every local instantly recognizes.

Houdini
Redshift
Photoshop

Leaning into the brand colors with bold silhouettes.

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The four distinct shapes of the McNuggets – Bell, Bone, Ball, Boot

CGI McNuggest. Pepper variant introduced in 2026.

Design & Direction: Ronald Fong