Every time someone asks me to introduce myself, my brain freezes.
Not because I don’t know what I do — but because I do too many things.
Depending on who’s asking, I’m a creative director, a studio founder, a CGI nerd, a university lecturer, a YouTuber, a CGI motion designer, or some strange mix of all of the above. And in that split second where I’m supposed to say “Hi, I’m Ronald…”, my mind starts racing:
Who is this person? What do they already know? Which version of me is actually relevant here?
That moment always feels oddly high-stakes. Get it wrong and I either sound confusing, inflated, or completely undersell what I actually do.
So I finally decided to stop winging it and build a system for introducing myself.
Not a single elevator pitch — but a small set of short, intentional ways to describe what I do, depending on the situation.
I came across a simple framework in a social media video that clicked instantly. It wasn’t about being clever or salesy. It was about aligning what you say with what the listener actually cares about. And for the first time, I felt like I had a way to talk about my work without awkwardly juggling all my different hats.
This post is my attempt to write those introductions down — and remember them when I need them.
And if you’re a creative type, you probably know this feeling too — juggling multiple hats, never quite sure which version of yourself to present. If that’s you, this exercise might be useful for you too.
Anyway, here’s my personal short introduction for myself to memorise and practice. At least, for 2026.
Website hero, Pitch decks, Proposals
I help brands turn complex product stories into clear CGI that communicates what the product does and how it improves customers’ lives.
Sales conversations (Brand, Agency, Client calls)
I help brands get premium CGI without the usual trade-offs in speed, flexibility, or creative control.
Casual networking, DMs, Coffee Chats
I’m passionate about using CGI to give brands complete control over how their product story is told
Press, Bios, Conference intros
I’m known for building CGI workflows that let brands iterate, refine, and get the exact look for their campaign needs.
LinkedIn, Thought leadership, Brand building
I’m on a mission to help brands stop relying on stock, generative AI, and guesswork — and start owning their visual identity through design and CGI.
